THE CANDLE DEALER - CEO
- Grossed $92,000 in revenue in the first 7 months of operation (Jan 2021-Present)
- Grew company-specific TikTok account (@thecandledealer) to 34k followers and 674k likes, resulting in a 33% sales increase
- Created a cohesive brand image across packaging, creative assets and various marketing channels (i.e., Shopify, custom stickers, Instagram) using Adobe Illustrator
- Routed all sales from Etsy and Shopify to Pirate Ship and used shipping templates to optimize sales processing
- Used SEO keyword tool - "Erank" to discover high volume, low competition keywords to attack with various candle product ideas
- Designed brand logo using Adobe Photoshop to be used for custom stickers, tape and ink stamp.
THE AESTHETIC EDIT - CEO
- Grossed $77,000 in revenue
- Designed widgets and icon covers for 10 different kits that each targeted specific aesthetics (i.e., holidays, pastel, boho, neutral)
- Curated wall collage kits for specific high ranking keywords found through e-rank
- Staged photo shoots that embodied each collage kit theme to be used as listing photos on various sales channels (i.e., Etsy, Instagram, Shopify)
- Edited all marketing materials and Etsy listing photos in Adobe Lightroom and Photoshop
- Used Pinterest to drive traffic to Etsy storefront, reaching 4.4M monthly impressions
- Featured on Elite Daily as one of the top Esty shops to purchase iOS 14 App Icon Packs
OPENTABLE - Marketing Intern
- Sourced compelling visual assets for Instagram posts and maintained a color-blocked tracker for future posts
- Researched social media influencers in niche markets and provided recommendations for possible collaborations
- Assisted with day to day scheduling content on Instagram, Twitter, Facebook, Pinterest via content management tools (i.e, Sprout Social, Google Sheets)
- Created a pitch deck reporting influential brand campaigns, key takeaways and tracked restaurant mentions
BOCCE - Social Media Strategist
- Gathered and captured content to promote all menu items across the restaurant and kiosk’s Instagram
- Utilized social media analytics and editing tools to engage current consumers and attract new ones
- Curated cohesive, consistent content throughout all social media platforms
KEESA'S NOMS - CEO, Baker
- Started a cloud cookie business during the pandemic - shipping hundreds of freshly baked cookies across the country
- Designed a website and Instagram account showcasing products offered, and upcoming holiday special boxes (i.e., Mother's Day, Christmas)
- Managed ingredient inventory and projected sales outlook to foresee demand for stock
- Took on the large responsibility as Head Taste Tester to ensure all output was decadent and divine. Hard work.
- Raised $45,000 through an NFT (Non-Fungible Token) auction for a non-profit organization that supports underprivileged children
- Researched and reached out to popular NFT artists asking them to donate art pieces to the fundraiser
- Coordinated with all parties involved to ensure a timely release
- Marketed fundraiser on event-specific Twitter account and created landing page with email signup and auction details
